Problem: People believe they only need to wear one pair of glasses.
Insight: People use fashion to fully express who they are.
Solution: Show people how to share their personality by wearing Warby Parker.
UX Designer: Michael Lawson
FIND-YOUR-FRAMES TEST
People take a personality test on the Warby Parker website to find the three frames that bring out the most authentic parts of themselves. When they purchase all three frames, they receive the third one free.
Hinge Profile
Warby Parker glasses use a dating profile on the Hinge app to showcase their personality. Users can discover and purchase the pair that brings out who they really are by liking a photo or prompt response.
TikTok
Using various trends and vlogs, TikToks showcase the way Warby Parker frames bring out a person’s unique personality.