Problem: Though people are starting to go out since the pandemic started, movie attendance continues to suffer.
Insight: People come to Alamo Drafthouse for the entire entertainment experience.
Solution: Using Alamo’s tongue-in-cheek brand, design a campaign that entertains customers back to the movies.
Art Director: Jeff Hopkins, UX Designer: Michael Lawson
✿ 2022 Austin ADDY’s Best of Show - Digital Creative Technology ✿ 2022 Austin ADDY’s Gold - Integrated Advertising - Consumer Campaign ✿ 2022 Austin ADDY’s Gold - App ✿ 2022 DISTRICT 10 ADDY’S SILVER - APP
APP
Web-based app teaches people how to return to the movies.
SOCIAL
Instagram posts that share questions and responses from Ask Alamo advice column.
BLOG
Ask Alamo Advice Column blog on website. Alamo Drafthouse offers guidance to people who submit questions about going to the movies.
Ticket Purchase Premium: Booklet
Field Notes booklets are given with ticket purchases at the theaters.
OUT OF HOME
QR codes on outdoor ads lead to the web-based “How To Go To The Movies” app.
SPECIAL EVENTS
An in-person training course teaches people how to be a good audience member.
