Problem: DoorDash users don’t feel the need to buy a DashPass subscription
Insight: If people were reminded of the value of their time, they would see DashPass as a necessity.
Solution: Show how much time DoorDash delivers to people when they use DashPass.
UX Designer: Michael Lawson, Art Director: Jolly Heath
TV
Doordash tells viewers how much easier their life would be using Dashpass. They’d even have time to call their mother back.
SOCIAL POSTS
Numbered Instagram posts show what people do with all the time they save by using Dashpass.
DIGITAL
In-app and online games give rewards points to Dashpass customers.